Kon'nichiwa

We're back for the new season, but everything remains the same at our HQ! Last season proved to be one with a lot of highlights, a lot of new records and a glorious first - Promotion to PT! After two previous promotions, one relegation and four consecutive seasons in the PCT, we have finally made the big step up to the highest echelon of cycling! We are also extremely proud to have done it just a couple of seasons into our brand identity overhaul, something which makes this achievement even sweeter!

The move to the top division brings its own set of challenges, and decisions, and with it comes the additional goal of trying to build a team capable of being competitive among the best in the world at the first go! It will not be easy, but we will try our best to get there.

Sony continues their title sponsorship of the team for the third season. We were able to meet and then exceed their expectations in terms of performances last season, getting promoted and making any future negotiations a lot easier. However, we still have some way to go regarding meeting their regional focus requirements, which will determine their direction in the future.

Force India enter the last year of our current contract, with us adding the third and fourth Indian riders to ever be contracted in off-season last time. This time again, we will go in with the same goal, but our sponsors have already informed us of their decision to part ways after this season, as they do not have any more riders lined up capable of making it through to the big-time any time soon. As such, we hope to be able to sign-of on our association with them on a high note.

No minor sponsor changes for us this time, as we would like to continue with the working combination.

Japan remains our primary focus, being the country of our primary sponsors. We will continue to seek out established riders and talents from across Asia, as we build our team identity on the continent.

Our crop of Dutch talents are doing well for themselves and we are very excited to see them compete with the best of the best. Netherlands thus remains our secondary sponsor, with a strong core team already in place for this purpose.

liefwarrior wrote:

Time to see if you picked the right development pathways for the Van Dijke brothers . Somewhat surprised to see Force India departing with the Indian talents still undergoing development but still excited to see what the future holds for the squad.