This web traffic is a method of promoting web businesses in which an affiliate is paid for every visitor, prospect, customer, and/or sale provided through his/her efforts. Compensation or commission may be made based on a certain value for each exposure buy website traffic, visit Pay per click marketing, registrant or new customer Pay per lead, sale usually a portion, Pay per sale or revenue share, or any combination of them. Merchants like affiliate marketing because it is a pay for performance model, meaning the merchant does not incur a cheap targeted traffic marketing expense unless results are realized. Classic affiliate marketing is based on relationship between advertiser and affiliate and it's really maintenance is resource intensive because of that. As it happens, I see some well considered quality traffic convergence in the structure of Exchange Place, this new platform launched by Accoona, the artificial intelligence-based search engine. Exchange Place stands apart by providing a central real-time marketplace for the buying and selling of qualified targeted website traffic leads.