Madison


The UK's largest distributor of branded cycle sport products, representing major brands like Shimano, Lazer, and Park Tool.


Shire Foods


Shire Foods is the No.1 pie manufacturer in the UK. Maker of of frozen pies, pasties, and sausage rolls based in Leamington Spa, Warwickshire. Founded in 1970, they are famous for inventing the iconic Chicken Balti Pie and supply pastry products to major supermarkets, independent retailers, and over 60 football stadiums.


Middle-earth Enterprises


Middle-earth Enterprises is the exclusive steward of the worldwide rights to motion picture, merchandising, stage and other rights in certain literary works of J.R.R. Tolkien including The Lord of the Rings and The Hobbit. We have produced and licensed films, stage productions and merchandise based on these Tolkien works for more than four decades. Inspired by a deep appreciation for the fictional world created by J.R.R. Tolkien, Middle-earth Enterprises is dedicated to working with businesses providing quality products in accordance with best green business and sustainability practices, including fair trade, equality in the workplace, and a commitment to protect our earth, its wondrous beauty and the viability of every living creature.


Tolkien Estate


The Tolkien Estate is the legal body which manages the property of writer J. R. R. Tolkien, including the copyright for most of his works.


Daybreak Games


Daybreak Games is a worldwide leader in massively multiplayer online games and emergent gameplay. The award-winning publisher of compelling online entertainment for a variety of platforms currently publishes games for its four major studios that develop blockbuster hits and franchises including Standing Stone Games based in Boston, MA who develop The Lord of the Rings Onlineâ„¢




MACS Adventure


Experience our popular walking holidays and best-selling cycling routes across Switzerland’s Bernese Alps, Italy’s peaks, Scotland’s highlands, and France’s historic vineyards, like J.R.R. Tolkien who explored the Lauterbrunnen Valley in the Bernese Oberland, which heavily inspired his vision of Rivendell.
Self-guided travel with Macs is made for independent, active people who value freedom over crowds and fixed schedules.  We’ll book your accommodation, handle your luggage transfers, and with simple navigation and all the essentials in our award-winning Macs app, you can focus on enjoying every moment of your journey.


Red Carpet Tours


Red Carpet Tours are the original and leading Lord of the Rings tour company, proudly operating since 2001. Join us on our next epic adventure and become part of a fellowship full of like-minded fans as we journey through the breathtaking landscapes of Middle-earth — right here in New Zealand.


MAC Baren


Mac Baren Tobacco Company A/S is the largest privately-owned tobacco company in the Nordic Region, a leader in the pipe tobacco sector, present with its products in over 80 countries. J.R.R. Tolkien was a dedicated pipe smoker who considered the habit inseparable from his writing. His preferred tobacco was Capstan Original Navy Cut (Blue).

In the Saddle


In the Saddle is the UK's Leading Riding Holiday & Horseback Safari Specialist since 1995. Experience a bond with your horse like the Rohirrim (horse lords) have with their steeds. In the Saddle provide expert advice to help you choose your best equestrian vacation. Imagine yourself riding across your own Riddermark.


WETA Workshop


WETA Workshop are a company of artisans and innovators. For over 30 years, we’ve applied our creativity and craftsmanship to the world’s arts, entertainment and experience industries. We’ve been recognised with five Academy Awards, four BAFTA Awards, three Thea Awards and over 30 other national and international accolades.
Made by fans, for fans, our premium statues, authentic prop replicas and vinyl figures encompass an array of creative universes including Middle-earth, Warhammer 40,000, Lore Olympus, Stranger Things and more of your favourite pop culture phenomena.


Kraftwerk


Kraftwerk were formed in Düsseldorf in 1970 by Ralf Hütter and Florian Schneider. Kraftwerk are widely considered the most influential band in electronic music, setting the sonic template for synth-pop, hip-hop, techno, and dance music. Their pioneering use of sequenced rhythms, drum machines, and vocoders revolutionized popular culture.

Kraftwerk are big cycling fans, Ralf Hütter said in an interview with Rolling Stone magazine the year they played Utrecht during the TdF depart (I was there) "We know that from cyclists, when they listen to our music, they understand; they listen, and they understand how the music is composed. It's important when you move with your bicycle to listen to the environment, the surroundings, the wind and your own breath."


Use of copyrighted materials are not intended to infringe upon the original copyright holder's economic rights.