Tulip Food Company is part of the Danish Crown corporation that since it's establishment in 1887 have been the world leader in making bacon what it is today.
Today Tulip Food Company is shipping tons of bacon, sausages, soup and other meat products all over the world.

Tulip will apart from the money provide the team with first class bacon thus making sure no one gets energy deficits during races and keeping morale high on the team.

Guinness is a well-known company among beer-lovers throughout the world. It all started back in 1759 when Arthur Guinness signed a 9000-year lease for a brewery and only 10 years later they started exporting.

In Ireland the beer is known to be valuable when you need your strength. As such it will be a valuable contribution to making sure the riders perform as good as possible.

The team is licensed in Norway as it is partly funded by Norwegian Oil Money. The Norwegian Government (which hold 67 % of the shares in Statoil) has high hopes for the team but demands that we must help Norwegian Cycling reach an even higher level with both Norwegian talent and established stars

Irish 20 year old has today came to an agreement with team director Atlantius that he would join Tulip-Guinness as a young rider. Saying that "this is a team I could see myself with for many years." As proof of that statement, he has signed a three year contract.
Team Director Atlantius, clearly very pleased had this comment to make: "a talented young climber like Peter would fit the team perfectly no matter how the applications turn out."
So far Tulip - Guinness have signed only the legendary Chris Froome, and are hoping the you Irishman will be able to learn from him. Speaking about this opportunity Neilly said; "The chance to ride beside in my opinion the best rider in the world at the moment, is just the kind of opportunity you can't pass up. If I could turn into half the rider he is I'll feel that I've achieved something with my career."

Peter will get to ride at least one Grand Tour this season. He will be a key domestique in the mountains, where he will work for the team and learn from the best. We might give him a few chances to ride his own chance if we will be riding a fitting race with a lot of mountains, next to no TT'ing and manageable competition. This is the face of Irish cycling of tomorrow!
Team manager Atlantius

I have come to this team with one goal above anything: I want to win a Grand Tour. I have now ridden two GT's supporting a worse climber than myself but now it is time to step out of Brad's shadow and on to the top of the podium!
Chris Froome

sutty68 wrote:
You have a Great signing there in Chris Froome

[img-l]https://i1353.photobucket.com/albums/q675/AllanHG/PedroTulipGuinness/Atl-TulGuin_minimaillot.png[/img-l]
For the shoulders we wanted to recreate the trademark of Tulip's products. The yellow base with a red double-ribbon ending in the Tulip seal.

This is easy recognizable for anyone familiar with the brand and it will be very present when watching the riders in front of the peloton. In graphic design it's always best if you can say things without words.

[img-l]https://farm3.static.flickr.com/2797/4442569366_0b3ac493e6_m.jpg[/img-l]Since we wanted a jersey that would light up in the peloton the Guinnness part was much harder since the trademark colour is black.
We thought a long time about how to do it and ended up on a pub drinking Guinness hoping for inspiration. And that we got. We made the base of the shorts black as the beer, the jersey white as the foam and then we made the black fade into the white - just as when you have just poured a pint of Guinness and are waiting for it to be ready to drink. At this point the beer is fresh and with the best yet to come - just like our team.
Then we decided to put the trademark harp on front of the shorts to make the brand even more noticed in front of the peloton.

We are very happy with these two signings, but we are not done on the market yet. After all we only have four riders...
The next name we will add to our roster will be a young rider, that will help us build a fanbase outside of Europe. Both Tulip and Guinness have a big export-market that they want to expand.
- Allan Grønborg

SSJ2Luigi wrote:
Kristoff also got 3rd in the olympic RR right?

SSJ2Luigi wrote:
Yay I'm mentioned