The story begins in Panama City, Florida in 2003. Panama City is a small, conservative town of 36,000 people. It is situated in the northern panhandle of Florida, in what is referred to as the heart of the r0;Bible Beltr1; region of the United States. Coincidentally, it is also a top Spring Break destination. As background, Girls Gone Wild is one of the hottest entertainment lifestyle brands around. The company has spent hundreds of millions of dollars on national TV advertising, and is well known for its unscripted reality and lifestyle videos featuring college-aged girls getting naked and r0;going wild.r1; The Girls Gone Wild brand has become synonymous with Spring Break.